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Brand value optimization

Engineering the right brand image -

The role of the brand in the target setting stage is becoming extremely important in the automotive sector. Knowing how to translate brand definitions into functional performance criteria requires dedicated tools and
processes to reach the end targets successfully. LMS Engineering Services relies on a ’multi-attribute optimization’ process to enable engineers to create concept models in the early design stage that can
predict all functional performances related to the brand image.

Frontloading attribute engineering into the concept phase

Very early design decisions have a significant impact on the intrinsic structural and dynamic properties of
the car. The concept development of the chassis, for example, will be strongly focused on delivering the desired
handling for the new design. All the same, the core setup of the chassis has a major impact on ride comfort
and the overall NVH performance of the vehicle. Not taking these key attributes into account might result
into major difficulties in reaching vehicle-level NVH targets later on. Through its vast experience in the
automotive industry, LMS Engineering Services has developed dedicated processes and simulation technologies
to simultaneously address multiple performance attributes during the concept phase. As a result, key attributes can be balanced and a series of weak spots and potential problems eliminated in the concept phase.
 
Read more "Engineering the right brand image"
Read more "Frontloading attribute engineering into the concept phase"
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